Office：Ba856

E-mail：171378@o365.tku.edu.tw

website：https://scholar.google.com/citations?user=TusXfCYAAAAJ&hl=fr

Educational qualification：

PhD in Marketing, University of Tunis El Manar, Tunis, Tunisia.

Master in Marketing, University of Tunis El Manar, Tunis, Tunisia.

Bachelor in Marketing, University of Tunis El Manar, Tunis, Tunisia.

Work Experiences：

Adjunct Assistant Professor, National Central University, Taoyuan, Taiwan

Full-time faculty, Time University, Tunis, Tunisia。

Disciplines:

Digital marketing

B to B marketing

International marketing

Product and price management

Strategic marketing

Relationship marketing

Business research methodologies

Research expertise:

• Metaverse marketing

• Halal marketing

• Proximity marketing

• Meme Marketing

• Mobile payment

• Islamic banking

Job title： Assistant Professor

Office Hour：link